Yesterday, 03:54 PM
In the bustling construction site of Qinzhou, Guangxi, a Caterpillar (Cat) 336D excavator fills a 20-cubic meter truck roughly every three minutes. Standing nearby with a satisfied look on his face is Xuan Yousheng, a well-known private enterprise owner in the engineering machinery industry. He is one of the most trusted names in the industry and a proud recipient of the Caterpillar Loyalty Award. This prestigious award recognizes customers who boost efficiency and accelerate success, showcasing the strong bond of mutual support, trust, and collaboration between Caterpillar, its dealer Xinchang Machinery Engineering Co. Ltd., and its customers.
A Turning Point: Discovering the Power of Caterpillar
Xuan’s journey with Caterpillar machines began only five years ago, when they were still a rare sight in Qinzhou. Back then, many people had to rent machinery from Nanning, the provincial capital. Xuan was no exception. However, in 2006, as Caterpillar’s dealer network expanded to Qinzhou through Xinchang, Xuan finally realized that he could conveniently purchase Cat excavators in his hometown. Excited by this opportunity, he bought his first Cat 320C excavator that very year. Little did he know, this machine would become the foundation of an unbreakable relationship with Caterpillar and Xinchang.
Saving a Million-Yuan Investment: The Night of the Flood
Every year between May and August, Guangxi faces its rainy season. On one such rainy evening, Xuan’s Cat 320C was working in the mountains. Due to the low-lying terrain, the river water began rising, and the excavator could not move to higher ground. Seeing his investment of over one million yuan in danger of being submerged, Xuan frantically called Xinchang for help.
Though it was already after hours, Xinchang responded immediately. Two technicians were dispatched and arrived at Xuan’s site in Qinzhou by 8 p.m. The heavy rain did not deter them from their mission. The technicians quickly started “rescuing” the machine, applying oil and protecting the engine to prevent water damage. By 2 a.m., they used another Cat excavator to pull Xuan’s Cat 320C out of the sand, saving his investment from the floodwaters.
The technicians were soaked to the bone and shivering from the cold, but Xuan was deeply moved by their dedication. Over time, he became friends with them, and their bond extended beyond work. This act of support from Xinchang was not an isolated case. The company’s repair teams often travel under harsh conditions to ensure their customers’ equipment keeps running smoothly, no matter the time or terrain.
Mutual Trust and Support Through Tough Times
After surviving the rainy season, Xuan faced yet another challenge—the global financial crisis of 2008. The sudden drop in commodity prices severely affected his business, as mineral prices halved. With monthly payments of over 60,000 yuan for the Cat excavators he had purchased on finance, combined with the wages of his workers, Xuan found himself in a cash flow crunch.
In this difficult situation, Xuan reached out to Xinchang and Caterpillar, requesting that they avoid stopping the machines during the busy construction period, despite his temporary inability to make payments on time. Caterpillar and Xinchang, known for their customer-centric services, understood his predicament and offered him flexible repayment options. While Xuan ultimately managed to make the payments on time, the humane support from Caterpillar and Xinchang gave him peace of mind during the crisis.
Through this challenging time, Xuan’s trust in Caterpillar and Xinchang only grew stronger. The excellent performance of Cat excavators and the efficient after-sales service from Xinchang played a significant role in sustaining his business during tough economic conditions.
Reaping Rewards: Timely Payments and Increased Efficiency
Having weathered the rainy season and the financial crisis, Xuan saw the rainbow after the storm. In the construction industry, it is not uncommon for contractors to face delays in receiving payment after completing projects. However, Xuan’s experience was different—his payments were almost always prompt.
The secret to this “luck” lay in the efficiency of his Cat excavators. Xuan proudly shared, “Because Cat excavators work quickly and efficiently, clients are always satisfied with the progress. They don’t want me to leave the job site, which naturally ensures timely payments.”
Though Cat excavators are priced higher than other brands, their superior quality, durability, and reliability mean fewer breakdowns and less downtime for repairs. As Xuan wisely pointed out, "The cost difference between Cat and other machines is negligible when you consider the costs incurred during repairs and delays." He further added, “Projects like the Three Gorges Dam demand machines that can work continuously without delays, and Cat machines are always the first choice because they can handle the toughest tasks.”
Growing Business: Expanding with Caterpillar
Relying on Caterpillar machinery, Xuan’s business continued to thrive. He became meticulous about fuel costs and efficiency, calculating, “If I spend 7,000 yuan on fuel, I can earn 13,000 yuan in work. If you spend 5,000 yuan on fuel, you only earn 10,000 yuan. Which is the better deal?”
Since his first purchase, Xuan has expanded his fleet by adding five more Cat excavators. He often encourages his friends and colleagues to buy Cat machines, citing their exceptional performance and the superior service from Xinchang.
The thriving demand for earthmoving services in Qinzhou has also contributed to Xuan’s success. From 2008 to the present, Qinzhou has seen a surge in large-scale infrastructure projects, including the construction of bonded port areas, industrial parks, and oil refineries. The increasing demand for earthmoving services has led many in the region to follow Xuan’s example and invest in Caterpillar machinery.
In fact, the sales of Caterpillar machines in Qinzhou doubled from 2008 to 2009, with over 60% of the excavators used in large projects, such as the Qinzhou Port Reclamation and PetroChina’s Refinery, being Caterpillar machines.
Conclusion: A Strong Partnership Built on Trust
Xuan Yousheng’s journey with Caterpillar has been one of mutual trust, shared growth, and continued success. From his first Cat 320C excavator to his expanding fleet of Cat machines, Xuan has witnessed firsthand the reliability and efficiency of Caterpillar equipment. With exceptional customer support from Xinchang, he has been able to overcome financial crises, expand his business, and ensure timely project completion.
As the construction market in Qinzhou continues to grow, Xuan remains a loyal advocate for Caterpillar, confident in the machines' ability to deliver the power, performance, and support necessary for long-term success.
A Turning Point: Discovering the Power of Caterpillar
Xuan’s journey with Caterpillar machines began only five years ago, when they were still a rare sight in Qinzhou. Back then, many people had to rent machinery from Nanning, the provincial capital. Xuan was no exception. However, in 2006, as Caterpillar’s dealer network expanded to Qinzhou through Xinchang, Xuan finally realized that he could conveniently purchase Cat excavators in his hometown. Excited by this opportunity, he bought his first Cat 320C excavator that very year. Little did he know, this machine would become the foundation of an unbreakable relationship with Caterpillar and Xinchang.
Saving a Million-Yuan Investment: The Night of the Flood
Every year between May and August, Guangxi faces its rainy season. On one such rainy evening, Xuan’s Cat 320C was working in the mountains. Due to the low-lying terrain, the river water began rising, and the excavator could not move to higher ground. Seeing his investment of over one million yuan in danger of being submerged, Xuan frantically called Xinchang for help.
Though it was already after hours, Xinchang responded immediately. Two technicians were dispatched and arrived at Xuan’s site in Qinzhou by 8 p.m. The heavy rain did not deter them from their mission. The technicians quickly started “rescuing” the machine, applying oil and protecting the engine to prevent water damage. By 2 a.m., they used another Cat excavator to pull Xuan’s Cat 320C out of the sand, saving his investment from the floodwaters.
The technicians were soaked to the bone and shivering from the cold, but Xuan was deeply moved by their dedication. Over time, he became friends with them, and their bond extended beyond work. This act of support from Xinchang was not an isolated case. The company’s repair teams often travel under harsh conditions to ensure their customers’ equipment keeps running smoothly, no matter the time or terrain.
Mutual Trust and Support Through Tough Times
After surviving the rainy season, Xuan faced yet another challenge—the global financial crisis of 2008. The sudden drop in commodity prices severely affected his business, as mineral prices halved. With monthly payments of over 60,000 yuan for the Cat excavators he had purchased on finance, combined with the wages of his workers, Xuan found himself in a cash flow crunch.
In this difficult situation, Xuan reached out to Xinchang and Caterpillar, requesting that they avoid stopping the machines during the busy construction period, despite his temporary inability to make payments on time. Caterpillar and Xinchang, known for their customer-centric services, understood his predicament and offered him flexible repayment options. While Xuan ultimately managed to make the payments on time, the humane support from Caterpillar and Xinchang gave him peace of mind during the crisis.
Through this challenging time, Xuan’s trust in Caterpillar and Xinchang only grew stronger. The excellent performance of Cat excavators and the efficient after-sales service from Xinchang played a significant role in sustaining his business during tough economic conditions.
Reaping Rewards: Timely Payments and Increased Efficiency
Having weathered the rainy season and the financial crisis, Xuan saw the rainbow after the storm. In the construction industry, it is not uncommon for contractors to face delays in receiving payment after completing projects. However, Xuan’s experience was different—his payments were almost always prompt.
The secret to this “luck” lay in the efficiency of his Cat excavators. Xuan proudly shared, “Because Cat excavators work quickly and efficiently, clients are always satisfied with the progress. They don’t want me to leave the job site, which naturally ensures timely payments.”
Though Cat excavators are priced higher than other brands, their superior quality, durability, and reliability mean fewer breakdowns and less downtime for repairs. As Xuan wisely pointed out, "The cost difference between Cat and other machines is negligible when you consider the costs incurred during repairs and delays." He further added, “Projects like the Three Gorges Dam demand machines that can work continuously without delays, and Cat machines are always the first choice because they can handle the toughest tasks.”
Growing Business: Expanding with Caterpillar
Relying on Caterpillar machinery, Xuan’s business continued to thrive. He became meticulous about fuel costs and efficiency, calculating, “If I spend 7,000 yuan on fuel, I can earn 13,000 yuan in work. If you spend 5,000 yuan on fuel, you only earn 10,000 yuan. Which is the better deal?”
Since his first purchase, Xuan has expanded his fleet by adding five more Cat excavators. He often encourages his friends and colleagues to buy Cat machines, citing their exceptional performance and the superior service from Xinchang.
The thriving demand for earthmoving services in Qinzhou has also contributed to Xuan’s success. From 2008 to the present, Qinzhou has seen a surge in large-scale infrastructure projects, including the construction of bonded port areas, industrial parks, and oil refineries. The increasing demand for earthmoving services has led many in the region to follow Xuan’s example and invest in Caterpillar machinery.
In fact, the sales of Caterpillar machines in Qinzhou doubled from 2008 to 2009, with over 60% of the excavators used in large projects, such as the Qinzhou Port Reclamation and PetroChina’s Refinery, being Caterpillar machines.
Conclusion: A Strong Partnership Built on Trust
Xuan Yousheng’s journey with Caterpillar has been one of mutual trust, shared growth, and continued success. From his first Cat 320C excavator to his expanding fleet of Cat machines, Xuan has witnessed firsthand the reliability and efficiency of Caterpillar equipment. With exceptional customer support from Xinchang, he has been able to overcome financial crises, expand his business, and ensure timely project completion.
As the construction market in Qinzhou continues to grow, Xuan remains a loyal advocate for Caterpillar, confident in the machines' ability to deliver the power, performance, and support necessary for long-term success.
