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Company Background
LanTrax, Inc., founded in 1999 and headquartered in Williamsville, New York, is a technology-focused organization specializing in software solutions tailored primarily for residential real estate brokers across the United States. The company operates as a privately held enterprise with a team of 11 to 50 employees.
Core Offerings
LanTrax provides comprehensive back office and lead management software systems aimed at enhancing process efficiency, accessibility, and profitability for real estate brokerages. Their flagship products include:
LanTrax's solutions are designed to seamlessly integrate with other real estate technology platforms such as transaction management systems, general ledger platforms, and web vendor interfaces. This integration supports automated data exchange, effectively streamlining workflows within brokerage offices, from agent management to transaction closing processes.
Client Impact and Testimonials
Clients highlight LanTrax for strengthening data reliability, improving workflow efficiencies, and simplifying complex payment structures especially in brokerage entities with acquisition growth strategies. Customer praise centers on knowledgeable support, efficient problem resolution, and system customization that adapts to unique brokerage operating environments.
Technical Highlights
LanTrax is a technology company dedicated to delivering integrated software solutions for residential real estate brokerages, focusing on lead management and back office accounting. With deep industry integration and customer-centric design, LanTrax supports brokerages in enhancing operational efficiency, financial accuracy, and strategic growth. Their solutions enable real estate firms nationwide to streamline sales processes, improve reporting accuracy, and maintain competitive agility in a dynamic market.
LanTrax, Inc., founded in 1999 and headquartered in Williamsville, New York, is a technology-focused organization specializing in software solutions tailored primarily for residential real estate brokers across the United States. The company operates as a privately held enterprise with a team of 11 to 50 employees.
Core Offerings
LanTrax provides comprehensive back office and lead management software systems aimed at enhancing process efficiency, accessibility, and profitability for real estate brokerages. Their flagship products include:
- Profit Power: A back office accounting solution that automates commission calculations, payments, billing, escrow management, and adds customizable reporting for strategic business decisions.
- LeadTrax: A CRM-oriented lead management software facilitating lead collection, assignment, tracking, sales cycle monitoring, and performance metrics assessment for sales associates and organizational units.
LanTrax's solutions are designed to seamlessly integrate with other real estate technology platforms such as transaction management systems, general ledger platforms, and web vendor interfaces. This integration supports automated data exchange, effectively streamlining workflows within brokerage offices, from agent management to transaction closing processes.
Client Impact and Testimonials
Clients highlight LanTrax for strengthening data reliability, improving workflow efficiencies, and simplifying complex payment structures especially in brokerage entities with acquisition growth strategies. Customer praise centers on knowledgeable support, efficient problem resolution, and system customization that adapts to unique brokerage operating environments.
Technical Highlights
- LANTRAX software supports fully integrated processes encompassing financial transactions, client lead management, and real estate operations management.
- Its accountancy modules are noted for accurate, timely commission distribution aligned with multiple brokerage commission plans.
- The platform emphasizes usability and training, encouraging rapid adoption with continuous support from dispersed customer service personnel.
- Back Office Software: Systems managing administrative and accounting functions behind the scenes in an organization.
- Lead Management: The process of capturing and nurturing prospective clients or sales leads through targeted software tools.
- Commission Calculation: Automated computation of sales commissions based on brokerage policies.
- CRM (Customer Relationship Management): Software to manage client interactions and sales pipelines.
- Integrated Workflow: Software capability to connect disparate systems for seamless data exchange.
LanTrax is a technology company dedicated to delivering integrated software solutions for residential real estate brokerages, focusing on lead management and back office accounting. With deep industry integration and customer-centric design, LanTrax supports brokerages in enhancing operational efficiency, financial accuracy, and strategic growth. Their solutions enable real estate firms nationwide to streamline sales processes, improve reporting accuracy, and maintain competitive agility in a dynamic market.
